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01About

Eight years inside insurers.

Karasu is Alex. You'll deal with Alex from the first call through to handover.

Most of the pricing and reporting problems I've seen at insurers were really data problems that nobody owned.

02

Background

Allianz UK6 yearsWhere I got my foundations in insurance data:
  • Built the most detailed pricing dataset Allianz UK had ever had: 849 columns, 15 million rows. Actuaries used it to see claims likelihood on complex multi-cover commercial products, one cover at a time.
  • Moved a construction engineering product's reporting into its own group in the commercial book, checking around 300 downstream tables with barely any downtime.
  • Data lead for mid-corporate and liability products, including a UK liability project with Allianz in Germany.
  • Ran the monthly financial reporting.
Superscript2 yearsThen at a London insurtech, I owned the data platform. From its foundations, we built:
  • Real-time lead scoring.
  • Five models in production. Deploying one used to take weeks of manual work; by the end it was automatic.
  • Policy admin events and sales agents' activity landing in the CRM as they happened.
  • No release went out unless the tests passed, and production incidents dropped.
03

The name

Bird · 11 strokesIncluding the eye.
Crow · 10 strokesNo eye. The crow is too black for it to show.

Karasu is Japanese for crow. Crows can work through problems that take several steps, they make tools, and they remember individual faces for years. Spotting the same customer under three different names in three systems isn't so different.

The character 烏 is 鳥 (bird) with one stroke left out, the eye. The old explanation is that a crow is so black you can't see its eye. That's also why the sections on this site count up in strokes, out of ten.

04

Brand guide

The name, the mark, colour, type and voice, written down in one place.

Start with the data map.

It takes two weeks, for a fixed fee agreed before we start. Tell Alex what's slowing your pricing or reporting down.